Introduction
You can create one landing page that will dynamically display information to your consumers based on the specific product they scan, and this works across all your products, using short codes (also known as dynamic fields). The benefit of this is that you don't need to create a new landing page for each product.
Types of short codes
There are five types of shortcodes:
Product name [PRODUCT_NAME]
The product name is retrieved directly from the catalogue
Product GTIN [PRODUCT_GTIN]
The product GTIN is retrieved directly from the catalogue
Product group [PRODUCT_GRP]
The product group is retrieved directly from the catalogue if you have groups set up
Product image [PRODUCT_IMG]
Product images must be uploaded to the platform as image URLs. Learn more
More info [MORE_INFO]
This is a free text field in the Bulk Product Editor. You can add text or URLs.
Product attributes [CUSTOM]
If you add product attributes these are then automatically created based on their name. So for example, Volume would become [VOLUME]
Where short codes are located
Go to any of your landing pages or create a new one. Click on the Customise menu in the top right of the page to open it up. Scroll down to Dynamic fields and open this up. You will see the short codes displayed.
Adding short codes to a landing page
All short codes except for product images can be added to the Heading or Text modules within a landing page.
Product image short codes must be added to the Logo or Image modules within a landing page.
